The Veterans Memorial Highway Association (VMHA) isn’t just another tourism platform. We’re rooted in Eastern Alberta — in the land, the people, the stories, and the opportunity. While other platforms promote the whole province, we focus where it matters most to you — right here along Highway 36.

Whether you're a tourism operator, small business owner, or traveller looking for meaningful experiences, VMHA offers something different.

🔍 How We’re Different

• Eastern Alberta only

• Veterans Legacy cor to our brand, story and tourism focus

• Access to GrowEast.ca for entrepreneurs, operators, staff

• Deep connections with legions, local events, municipalities and businesses

• Personalized features, social shoutouts and event support for Eastern Alberta Members

• Local-first promotions, veteran recognition, regional loyalty

• Regional challenges, themed experiences, local stories

💛 Why It Matters

VMHA isn’t just about promotion — it’s about legacy, leadership, and local prosperity.

• Your business is part of a story — and we help tell it.

• Your community has events, values, and veterans worth recognizing — and we shine a spotlight on them.

• Your growth matters — and we offer GrowEast.ca to support it.

🚀 Be Seen Where It Matters Most

Joining ExploreVMH.ca means more than getting listed. It means getting seen, celebrated, and supported as part of a vibrant corridor of communities working together.

We’re here to help visitors:

• Find you

• Visit you

• Spend with you

• Come back again

✍️ Ready to Join?

Whether you're a small-town motel, a local artisan, a fishing guide, or an event organizer — ExploreVMH.ca is your home base for visibility in Eastern Alberta.

👉 Add Your Business Today
📍Learn About Our Membership Options

Because when Eastern Alberta grows, we all grow. Let’s build it together.