Explore Alberta’s Eastern Route

Explore the Heart of Alberta

Embark on a journey along the Veterans Memorial Highway, a route that connects you to key economic hubs and unveils Alberta’s rich cultural and historical tapestry. Discover why this highway is more than just a road—it's a pathway to adventure, growth, heritage and unforgettable experiences.

🧭 Join Us – Become an Eastern Route Explorer

Discover the Road Less Travelled—And Be Part of Something Bigger

Want to explore Alberta’s hidden gems, vibrant communities, and unforgettable events—all while supporting local businesses and honouring Canada’s veterans?

Become an Eastern Route Explorer! It’s free, easy, and connects you with everything ExploreVMH has to offer.

🎁 What You Get as a Free Member

  • 🗺️ Downloadable Maps & Guides
    Access exclusive self-guided tours and themed road trip ideas through Highway 36 communities.

  • 📬 Eastern Route Explorer E-News
    Stay up to date on festivals, events, new attractions, contests, and local highlights.

  • 📸 Contests & Challenges
    Enter themed photo challenges and storytelling campaigns featuring our iconic landmarks and local legends.

  • 🏞️ Insider Tips
    Discover the best places to stop, eat, explore, and camp—shared by locals who know the area best.

  • 💛 Support Local & Honour Veterans
    Your membership helps build awareness of Eastern Alberta’s legacy, small-town charm, and the stories of our communities and veterans.