Explore Alberta’s Eastern Route

Welcome to the Eastern Route—your path to authentic adventures, unforgettable experiences, and warm prairie hospitality. Stretching from Fort McMurray to the U.S. border at Coutts, this scenic corridor follows Alberta’s Veterans Memorial Highway (Highway 36/881), connecting vibrant small towns, Indigenous cultures, historic landmarks, and stunning prairie landscapes.

Whether you're looking to tee off at local golf courses, enjoy toe-tapping outdoor concerts, camp under the stars in a teepee, or sample craft brews and hearty local fare, there’s something here for every kind of traveller.

Along the way, discover:

• Rodeos and cultural festivals that showcase rural pride

• Museums, outdoor events, and amusement parks for all ages

• Fishing spots and outdoor sports trails perfect for nature lovers and adventure seekers

• Breweries and distilleries offering locally crafted sips and spirited stories

• Hidden gems like historic grain elevators, quirky roadside icons, and scenic parks

• Unique accommodations, from cozy inns to tee pee camping under big prairie skies

This is a journey shaped by community, enriched by culture, and inspired by nature. Whether you're planning a weekend road trip or mapping out a longer adventure, the Eastern Route invites you to slow down, explore more, and connect deeply.

🦆 P.S. Meet Our Famous Duck!

Each year, we release a limited-edition rubber duck themed to the Eastern Route. Whether it's our cowboy - Trail Feather, our paddle boarder - Groovy Louie, or our dessert hat - Miss Sugar Belle—collect them all and take your duck on adventures across Alberta!

We also proudly feature our Veteran Duck - Private Valour; a special tribute duck created to honour our veterans and raise funds for veteran recognition along the highway.