
Explore Alberta’s Eastern Route
Explore the Heart of Alberta
Embark on a journey along the Veterans Memorial Highway, a route that connects you to key economic hubs and unveils Alberta’s rich cultural and historical tapestry. Discover why this highway is more than just a road—it's a pathway to adventure, growth, heritage and unforgettable experiences.
🧭 Join Us – Become an Eastern Route Explorer
Discover the Road Less Travelled—And Be Part of Something Bigger
Want to explore Alberta’s hidden gems, vibrant communities, and unforgettable events—all while supporting local businesses and honouring Canada’s veterans?
Become an Eastern Route Explorer! It’s free, easy, and connects you with everything ExploreVMH has to offer.
🎁 What You Get as a Free Member
🗺️ Downloadable Maps & Guides
Access exclusive self-guided tours and themed road trip ideas through Highway 36 communities.📬 Eastern Route Explorer E-News
Stay up to date on festivals, events, new attractions, contests, and local highlights.📸 Contests & Challenges
Enter themed photo challenges and storytelling campaigns featuring our iconic landmarks and local legends.🏞️ Insider Tips
Discover the best places to stop, eat, explore, and camp—shared by locals who know the area best.💛 Support Local & Honour Veterans
Your membership helps build awareness of Eastern Alberta’s legacy, small-town charm, and the stories of our communities and veterans.